Personal use of Pinterest is staggering. Believe it or not this trendy, sometime bling catcher and recipe hoarder is the perfect social media platform to promote a business.
Let’s assume, for this exercise, you already have six or more boards set up in your account. How many of those boards actually pertain, in some way, to the business or product you are trying to promote? Weather you choose three or four, one, or all six is a topic I will discuss in a future post.
The idea of using Pinterest to market your business may come as a surprise. Your account doesn't have to have a business name, although having a board named after your company is acceptable and not a bad idea.
I will use my Pinterest account as an example. I have forty-one boards. Of those, I can confidently say seven reflect on my business which includes being a published author/writer and photographer. The next three or four are related to these topics; however, their use has now been relegated for gathering research material. That leaves the rest as boards that have been set up because . . . Why? Personal interests, I suppose, along with the fact that I like to have information in a manageable file like environment.
All of my boards, at one time, I thought to be important. That was until I discovered I could make my personal account into a Pinterest’s Business Account by following their conversion steps. This is a free option, and comes with some good perks, takes a few minutes to do and worth looking into if you have any kind of business, home based or brick and mortar. The best part, you can use your existing account. There is no need to open a business specific account unless you choose to do so.
Through this sign up, I now receive a suggested selection of possible pins. These come by email and are based on the relevancy of topics I pin the most (with a few more thrown in for enticement). These suggestions have quickly shown me the majority of my boards are just there to catch fleeting whims of personal taste and could/should be amalgamated, switched to a private setting or discarded.
The thing to remember is you don’t need to spend hours scrolling through the masses of pins to find something, anything, that tweaks your interest or has any baring on your business. Your preferences can be handed to you in an email a few times a week, thus improving time management to do other projects of importance.
You don’t need 1000’s and 1000’s of pins to be noticed. You do need to be consistent. Pinning material that showcases you, your product, your business AND, re-pinning pins from other like minded people.
Slowly, at first, you will see the number of followers, re-pins and likes increase. As the numbers grow, so does the exposure of your business.
Increasing Traffic to your business boards in Pinterest is one of the many topics I will share with you in future posts about Pinterest and Business.
Author, Photographer, Lover of Life