I hear this all the time, and truth be known, I have said it to people, too. It makes sense, but the reality is, it’s not always easy to do. Writing about what you know may not be the carrot on the stick that entices people outside your normal following to stop by for a read.
Coming up with creative and new subject matter for a blog sometimes has me searching the airwaves and memory bank for content. It was one of these ferreting out sessions that I came across an article from one of the news feeds I receive. Mike Allton's sometimes interesting and mind stimulating blogs about online marketing presented an easy and realistic approach to gathering new blog content. He calls it Newsjacking. In layman’s terms it's simply writing about things you are interested in, that are in the news.
Case in point, I'm curious about social media marketing and I subscribe to news feeds that discuss the topic. I like to share my finds along with my personal experience and knowledge in hopes of helping others with learning curve questions. A dry subject to some, but none the less, one that instills some thought provoking answers for others.
Keeping blinders on can be obstacle forming for beginner bloggers faced with the growing pains of getting traffic to come, read, comment and share their writings. If posting content others are in search of means taking something you find interesting in the news, expounding on the subject matter and embedding some links, I say go for it. Your readers just might find your twist on any given topic to be the one that keeps them coming back.
What are your thoughts on Newsjacking?
Author, Photographer, Lover of Life