It is difficult to have a conversation with people who look at what I do as a hobby. You see that glazed deer in the headlights look come over their eyes at the first mention of the word author. Throw photography into the mix and in no time, they are in need to use the powder room.
Joining groups and organizations (in person and on line) is one way of getting what you do out to the masses. It throws you into the blender, but if you don’t hit the pulse button and reach out, you might as well save your time, money and stayed home.
We take the time to join groups, attend meetings, maybe get involved in the cause. Why?
If you own a business, are thinking about being your own boss or need to get out of the house occasionally, getting involved with like minded groups has its benefits. Sometimes!
If business is your game, you are most likely looking for networking opportunities, support, feedback and general camaraderie. You go with the plan to give what you can, with the anticipation that there will be those already in the group that will reciprocate.
Unfortunately, it would seem that there are more and more people who take the plunge to infiltrate organizations with the thought that they need to take as much as they can without returning so much as a passing glance. I am told this is “just doing business.”
Well, I have to tell you, if this is doing business, I would rather stay at home and take my chances that my marketing strategy or lack there of, will make it on its own. But will it?
There will always be a few who have the same moral and ethical convictions. They gladly help without question. Knowing you will do the same for them.
The old fashioned term for this is a called "neighbouring". These are people you can turn to. They will help promote you, they will encourage you, they will be a sounding board for plans, project and yes, failures. They in turn know you are there for them when they need you.
Pick and choose the groups you want to become involved with. Do your homework. Talk to people you know are already involved. This holds true for local involvement and online groups. Above all, don’t be afraid to opt out if you find they aren’t what you thought they would be.
Are the organizations and groups you belong to worth your time and effort?