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Grandma says it’s a number sign. Dad argues it’s a pound sign. Today's generation have no idea what the fuss is all about, because in their world it’s a Hashtag.
What is so important about this little symbol? What has made it the MUST use symbol in the world of Social Media?
Do you have a Twitter account? Are thinking about opening a Twitter account? You will learn that this number sign a.k.a. pound sign a.k.a. Hashtag is to become your best friend.
Lets have a look at a few scenarios.
If you are looking to connect and promote your business using Twitter, Facebook or ??? Tweeting without the use of Hashtags will not help the cause.
In the first few weeks, excitement builds as you acquire 25 followers (more or less). But then the number sits stagnant for several weeks. You tweet every day without fail and without Hashtags. The number of followers still does not grow. Discouraged, you decide Twitter is not for you or your business.
Then the light comes on when someone explains Hashtags. Why you should use them and what they will do for you. Add them to your Tweets, Facebook and Blogs.
You want to promote your business! You take the bull by the horns. You do further research and start tweeting with Hashtags.
You discover that by using at least one Hashtag in every tweet, your information can spider out to hundreds or thousands of people. A portion of these visitors make the decision to follow you. The number of followers continues to grow and so does the exposure of your business.
Twitter has managed to get everyone’s attention with an old fashioned symbol. Have you considered what Social Media Hashtags can do for your business?
We have. #MorningMuse #AnnEdallRobson #MoonRising