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So, by now you have read our introduction to using Pinterest for business. You still might be wondering if it is the right road for you to travel. It is definately a topic to deliberate about.
Pinterest. The search engine that crawls all over the world looking for topics of interest for the user to add to their boards. The funny thing about Pinterest is we spend hours in search of new ideas, theories, recipes, DIY projects, but maybe it’s time to considered using it to promote your work or your business? Prompted by a webinar I listened to, I recently tried an experiment using my Pinterest boards. My time frame for this evaluation was one week. At the end of seven consecutive days I discovered re-pins, views and followers increased. This means, during the trial period, my boards I targeted on Pinterest are seeing an increase in traffic. Resulting in content I am posting is getting more attention. What did I do differently from the previous week or months, for that matter? I’ll use my Morning Muse posts that happen three times a week, Friday, Sunday and Wednesday. Prior to my test run, I would share these three posts only to my Morning Muse board. During the trial, I included the Morning Muse board and at least three other relevant boards. Relevant in that the content of the blog fit easily into the topic of other boards I have. |
The trick is to share your selection (at time of first share), whether it is something you have found on someone else’s board, website or from your own blogs, pictures or articles. The steps are easy, but you need to be quick on the draw after you make the first pin.
The first pin will result in a pop-up box with a button that says, “View Now”. That's your cue. Click on the view now button. The pin will open and you will now see the “Share” button at the top of the page. This is where you add it to as many boards as you like. The key to this part is changing out the description. This will help the Pinterest search engines in locating the topic, your board and ending with them opening the link to your website, blog or product. On a technical note, and someplace I don’t usually expound on, Pinterest is basically like every other search engines. They use algorithms to place keywords (words used in descriptions of the pins) to move you up the ranks and ultimately have people find you. Sharing one pin on 3-5, or more, boards indicates to the gnomes determining the ranking, that this must be a pretty important pin to have been shared so many times. You do have to be careful to not use the same description/keywords over and over, as like other search engines, Pinterest may consider it a type of spam and the actual post will, in all likelihood get punted to the bottom of the ranking ladder never to see the light of day again. |
There are several other ways Pinterest can play a large part in marketing your business. In future Morning Muse posts I will reveal what else I have found.
Do you use Pinterest to promote your business? Share your story with us.
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