Budget and time play a big factor in the promotion of name and product. Often as not, the little businesses don’t have the resources to flaunt their name to the world. Holding down full time jobs while trying to launch the one thing near and dear to their heart. Focusing on their own business only when time permits.
Of course, social media, if set up properly, is like having a silent partner. Post it once and watch the word spread. But, how do you know the words are spidering out? You don’t. You shouldn’t rely totally on social media to do your advertising.
Include personal networking to take your business to higher levels. Search out community groups, mentors and organizations that fit with you and your product or service. You don't have to sign up for everything that comes your way. Take the time to find the two, three or more you like and are comfortable with. Participate. Introduce yourself. Shake hands. Hand out business cards (a must). Gather contact names. Create an elevator pitch.
The exercise of self promotion should not only be about what they can do for you, it should be about what you can do together to promote each other.
Opportunities to showcase your product through a brick and mortar store may require some diligence in getting your name recognized. In doing so, mentioning where your product can be found helps to promotes other businesses that are promoting you. The initial stage of this partnership may not always be an easy two way street.
Hesitating to put yourself out there can be a detriment to the growth of your company and ultimately have an affect on the bottom line. You will have to work for what you want.
Tell us how you network outside of social media?
Author, Photographer, Lover of Life