Statistics and research on this topic go on forever. So, lets have a look at a so called Reader’s Digest condensed version. Keeping in mind, that the answer to this question lies solely on what works best for you. Consider the reasons you are using social media time and the platform(s) you use to determine the ultimate ROI.
Best: Thursday and Friday afternoon, and oddly enough, Wednesday mid afternoon and over the noon hour on Saturday and Sunday.
Worst: Monday and Tuesday
For a review of your FB posts, go to Insights and open Posts.
Best: Monday to Friday noon to mid afternoon and again at the supper hour. Basically the business week when marketing B2B and weekends when trying to reach your customers.
Worst: Other than the time of day, it looks to me that Tweeting in an ongoing option.
Reviews of your account can be located at Twitter Analytics.
Best: Tuesday, Wednesday and Thursday before 8:00 a.m., over the noon hour, over the supper hour.
Worst: Monday and Friday
Review your posts through LinkedIn Analytics.
Best: Monday and Thursday between 8:00 and 9:00 a.m. Post videos at 9:00 p.m.
Worst: Workdays during business hours.
Iconosquare is Instgrams analytic system.
Best: Saturday and Sunday
Worst: The work week during business hours.
Review your audience through Pinterest Analytics. Identify demographics following you.
Best: Wednesday between 9:00 and 11:00 a.m.
Worst: Any day early morning and evening.
Use Timing+ and Google Insights to review your audience interaction. Research shows that a high number of people on this platform have no interest in your product and most likely will never interact.
Best: Monday to Thursday between 7:00 and 10:00 p.m., Friday evening and anytime on Sunday
Worst: Any day during the daytime office hours.
All information provided is general in nature and is for information purposes only.
Author, Photographer, Lover of Life