In business, it's known as networking. A concept of promoting yourself and your work to friends, family and perfect strangers. You tell one person. That person shares with two others; and so the spread of information starts.
Not an easy task for people who prefer (willingly) to do everything they can for anyone else. Gladly doing so as long as there is no public recognition. Yet, often we find these so called wallflower, behind the scenes people are amazing artist, musicians and writers and entrepreneurs. You may hear them say things like, “No one is interested what I do.”
Well, people, you need to change the way you think. It’s not necessary to spend money to get product marketing off the ground. It will, however, take an investment of your time; and, in the beginning more time than you think you have.
“How can I do this without spending my life’s savings?”
The answer is simple. An internet connection. The world of social media is at your beck and call. Each available avenue should be considered.
There is no need to open an account for every social media platform you come across. Choose the one(s) conducive to your promotional needs. Start slow. Pick one or two that meld together and ultimately showcase your business. Grow your online visibility and add to your harem of followers.
Two of the bonuses of social media marketing come from planning and execution. Posts on one platform will, in most cases, be capable of automatic entries on others. And, pre-scheduling posts to show up in the future. Both have great benefits to time management and social networking.
Pre-scheduled posts. You spend as much time as you want in the preparation. The result is having the information go live at your desired strategic time.
Enter the information once. Original post on one platform links to your other social media accounts. The data shows up at the same time in multiple places. The work is done once and has the possibility of being networked out to thousands. The ripple in the pond!
This is not to say that all you need is social media networks to promote you, your product or your business. But think about it. It's only the beginning. If done consistently, it gives you the time to get out from in front of your computer and pursue other live networking opportunities.
Author, Photographer, Lover of Life