Setting up a personal Pinterest account, you will encounter a section that outlines what you might like to call the boards you will be creating. There is so much to see, do, and squirrel away when it comes to Pinterest, we sometimes go overboard with the number of boards we think we need.
Let's fast forward to recent weeks. You now decide it’s time to promote your business on Pinterest. Wise decision, but what about the 100 or so boards you have already started? Not a problem to move your personal account to a business account; however, you do need to review your personal boards to determine which if any will be used to promote business endeavours.
In some instances, it may be beneficial to create a new Pinterest account strictly for business. Personally, I did not, but my board count was under 50 and I am now taking steps to minimize that number.
The idea of marketing your business on Pinterest is to utilize the number of boards that people visit. If they only visit once and say, “No way on this green earth will I sift through all those pins!” It's time to house clean and organize. Keep in mind, the quantity of boards will and should match your business needs.
You want to be able to promote singular pins multiple times which can easily be done if you keep your business boards down to a dull roar.
So what about the rest of your personal boards? Amalgamate them with boards you already have. Make them into hidden boards. Delete any that have less than five pins or are no longer relevant to your interests.
When it comes to marketing and promoting your business, the whole idea is to use Pinterest to your advantage with the least amount of effort.
Author, Photographer, Lover of Life